Now, I’m certainly no expert as to helping social justice causes, and other issues of the like that people are always raising awareness for. Issues commonly include cancer awareness, aids awareness, poverty, global warming etc, with a myriad of other issues. I’m basically assuming that when they say they are wanting to raise awareness that they really mean send money! That’s what I would say. Send money!
I just don’t think that a bunch of people knowing that a problem exist is the answer. Now the obvious point is that if nobody knows of the problem then nobody will give money, and because most people don’t give money than the organization trying to raise money wants as many people as possible to know that there is a problem. So the more people that are ‘aware’, the better of the chance it is that people will give money. Its a simple matter of probability really.
Now, the part that I don’t get is that when people, like joinred.com or something, spend millions, and I mean it, millions of dollars advertising ‘awareness’ to hope that the odds go in their favor and that by raising ‘awareness’ they might end up making some money. Why don’t they spend money on marketing to make money, not raise awareness. Just focus on the cash!
I’m not saying that I have any solutions, or even suggestions. I don’t know anything about raising money – I’m broke all of the time myself, but I do think something isn’t right…